![]() Users will rush to 'play' with new filter and join the trend. Video Editor: Powerful built-in editing tools allow for a range of professional effects, including greenscreen, adding text, subtitles, graphics and animations.įilters: These use advanced facial tracking to enhance beauty or produce wild and humorous effects. The videos on a profile are often more informal than on WeChat or RED and is a space where experimentation and play are encouraged. Profile Page: Users are prompted to record and share their own videos. The platform algorithm learns which videos (and ads) to show users. Professional influencers gather huge followings on the platforms.įor You Page: The main page when opening the app is a constant stream of different videos. Both Douyin and TikTok started as a space for music, dancing and singing videos but have now diversified into every kind of topic online. It was launched internationally in 2017 after a merger with the platform Musical.ly. TikTok is the Western, separate version of Douyin. The short videos match the attention span of young audiences, but as they grow into consumers, it is a vital platform to engage them on. It is the Chinese version of TikTok and has similar features, such as trending challenges and direct messaging along with an extensive music library and special effects for videos. It has grown to become one of the most popular social media platforms in China. You can download the guide here.ĭouyin is a short-form video platform that was launched by ByteDance in China in 2016. This article is part of a series from the latest United Media Solution white paper, the China Social Media Platforms Guide.
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